Optimal LinkedIn Post Image Sizes for 2025: A Complete Guide

Discover LinkedIn image dimensions and best practices. Enhance your posts, banners, and profile pictures for a polished, professional appearance.

When it comes to sharing content on LinkedIn, visuals play a critical role. The right image sizes ensure that your posts not only catch attention but also maintain a polished, professional appearance.

As we look ahead to 2025, it’s important to stay updated on the most effective LinkedIn image dimensions. Whether you’re a business owner, marketer, or job seeker, knowing these optimal sizes will help you stand out on this professional network.

LinkedIn’s Visual Impact

LinkedIn has become the go-to platform for professional networking, personal branding, and corporate marketing.

Millions of users scroll through their feeds every day, looking for content that is not only valuable but also visually appealing.

Images, in particular, are a key factor in making a post stand out. However, even the most stunning image can lose its impact if it’s improperly sized.

With the right dimensions, your images will display cleanly, maintain their sharpness, and ensure that your posts look professional across all devices.

In this guide, we’ll walk you through the ideal LinkedIn image sizes for 2025 and offer tips to help you make the most of your visuals.

Why Image Size Matters on LinkedIn

You might wonder: does it really make a difference if an image is a few pixels off? The short answer is yes—absolutely. When you stick to LinkedIn’s recommended image dimensions, you get a range of benefits:

• Enhanced Visual Clarity and Professionalism: Nobody wants their images to appear pixelated, blurry, or cropped in all the wrong places. By using the correct dimensions, your content looks polished and trustworthy, which is crucial in a professional environment.

• Higher Engagement Rates: Clean, properly sized images grab attention and encourage users to stop scrolling. This increased visibility often leads to more likes, comments, and shares—essentially, more engagement.

• Consistent Branding Across Posts: Your audience should be able to recognize your content instantly. Using uniform image sizes helps maintain a cohesive look for your brand or personal profile, reinforcing brand recognition over time.

LinkedIn Post Image Sizes for 2025

To make things simple, here’s a rundown of the key image sizes you should use on LinkedIn:

1. Standard Post Images (1200 x 627 pixels): Whether you’re sharing a company update, promoting a blog, or posting an infographic, the standard feed image size ensures your visuals look great on both desktop and mobile. A wide, rectangular image at 1200 x 627 pixels won’t get cropped awkwardly, and the proportions work perfectly with LinkedIn’s native formatting.
2. Article Feature Images (1200 x 627 pixels): Publishing articles on LinkedIn is a fantastic way to demonstrate your expertise and connect with your audience. To make sure your article’s thumbnail looks clean when it’s shared, stick to the 1200 x 627-pixel guideline. A well-designed feature image can significantly increase the click-through rate on your articles.
3. Profile Picture (400 x 400 pixels): First impressions matter. Your profile picture is often the first thing people notice when they visit your profile or come across your content. By using a square image of 400 x 400 pixels, you ensure your picture looks crisp and professional. It’s small enough to load quickly but large enough to maintain clarity.
4. Background/Banner Image (1584 x 396 pixels): Your background image is prime real estate for showcasing your personal brand or company culture. At 1584 x 396 pixels, this wide, rectangular space allows you to add a touch of personality. Whether it’s a motivational quote, a branded graphic, or a simple professional backdrop, having the right dimensions ensures it displays perfectly without cropping out key details.
5. Company Page Logo (300 x 300 pixels): On a company page, the logo is front and center. Using a square logo that’s 300 x 300 pixels ensures it’s clear, recognizable, and looks professional at a glance. This is especially important for maintaining your brand’s credibility.
6. Carousel Images (1080 x 1080 pixels): Carousel posts are a fantastic way to tell a story, present multiple ideas, or share a series of visuals. Square images—1080 x 1080 pixels—work best for carousels, ensuring all slides are uniform, visually appealing, and easy to scroll through.

Best Practices for Using LinkedIn Images

Having the right image sizes is only half the battle. To truly make an impact, you’ll want to consider how those images appear to your audience and ensure they’re as engaging and professional as possible. Here are some best practices to help you get the most out of your LinkedIn visuals:

• Maintain High Resolution: While following LinkedIn’s recommended dimensions is important, it’s just as critical to use high-quality files. Even a correctly sized image will fall flat if it’s pixelated or blurry. Use high-resolution images that look sharp and clean. If you’re not sure, try opening the image on a large screen or zooming in—if it still looks good, you’re on the right track.

In addition to ensuring your images are crisp, consider using a tool like Draftly to produce compelling post headlines. Draftly’s capabilities streamline the content creation process, enabling you to pair high-quality visuals with engaging post articles. Together, an eye-catching image and a well-crafted headline can make your LinkedIn content stand out and drive greater engagement.

• Keep Text Minimal and Clear: As discussed above, adding text to images can help convey your message quickly, but less is often more. Too much text can overwhelm the visual and make it look cluttered. A simple headline or call-to-action placed strategically can do wonders. Think of your image as a way to guide viewers’ eyes to the post content, not as a replacement for it. Test different fonts, colors, and placements to find what works best.

• Use Consistent Branding Across All Images: Consistency is key when building a personal or company brand. By incorporating your brand’s colors, logo, and style into every image you post, you help establish a recognizable look. This not only makes your content instantly familiar to your followers but also reinforces your brand identity. Over time, viewers will start to associate certain visuals with you or your business, building trust and credibility.

• Check Mobile Compatibility: With more than half of LinkedIn users accessing the platform on mobile devices, it’s crucial to preview your images on a phone or tablet before posting. Even if your image looks perfect on a desktop, it might appear cropped or difficult to read on smaller screens. Take the time to test how your visuals appear across different devices. This simple step can help you avoid awkward formatting and ensure a seamless user experience.

• Embrace White Space and Balanced Composition: Images with too much going on can feel chaotic. Leave some breathing room—also known as white space—around text and design elements. This helps your message stand out and makes the overall composition more visually appealing. Think about balance: if you have a logo in one corner, consider placing text or graphics in another area to create a harmonious layout.

• Consider Your Audience’s Preferences: Who are you trying to reach? If you’re targeting job seekers, keep images clean, professional, and approachable. If you’re aiming for a more creative crowd, experiment with bolder colors, unique layouts, and eye-catching visuals. Knowing your audience’s preferences can guide your design choices and help your content resonate better.

Conclusion

By following these best practices, you can elevate your LinkedIn visuals beyond simply meeting the recommended dimensions. High-quality images, clear and minimal text, consistent branding, and mobile-friendly designs will not only look great but also help you connect more effectively with your audience.

Take the opportunity to refresh your profile, update your banners, and refine your post visuals. Doing so will ensure you remain a strong presence on LinkedIn, standing out from the crowd and making a lasting impression.