How to Write a LinkedIn Post That People Will Read

Learn how to write a LinkedIn post that stop the scroll. This guide shares tips on creating engaging content on your LinkedIn account.

Introduction

In a crowded LinkedIn feed, standing out takes more than just posting consistently. Knowing how to write a LinkedIn post that people will read is key to building your brand and expanding your professional network. A solid LinkedIn marketing strategy, combined with the right mix of engaging content and smart strategy, your posts can capture attention and drive interaction.

This guide offers some valuable insights to help you create LinkedIn posts that resonate, while also touching on the best time to post on LinkedIn, using strong hooks, and building a powerful LinkedIn profile.

How To Write A Linkedin Post That Stop The Scroll

Hook 'Em from the Start

The first line of your post can make or break it. Craft a hook that pulls readers in—whether it’s a question, bold claim, or an intriguing fact. Wondering what is a hook in writing? It’s the magic ingredient that sparks curiosity and keeps people reading.

Say It with Style

In a fast-paced digital world, brevity is your friend. Keep your LinkedIn posts short, clear, and conversational. This ensures your message doesn’t get lost in a sea of jargon. When posts are concise, they’re easier to read, share, and engage with.

Storytelling Sells

People remember stories more than facts. Weave personal experiences into your posts to create a relatable narrative that resonates with your audience. Stories add a personal touch, making your posts memorable and meaningful.

Drop Some Knowledge

Don’t just share—teach. Offering actionable tips or industry insights gives your audience something they can use, like LinkedIn post ideas or advice on handling workplace challenges. If you’re not providing value, readers are unlikely to stay engaged.

Spark a Conversation

End your posts with a question or invitation to share experiences. A simple prompt can transform a static post into a dynamic conversation. Engaging with your audience shows you’re open to interaction, and this can lead to better visibility for your content.

Make It Pop

Break up the monotony of text by incorporating visuals like images, videos, or polls. Platforms like Draftly allow you to easily personalize content while keeping your LinkedIn strategy consistent. This variety can keep your posts fresh and engaging.

Timing Is Everything

Posting regularly is key, but knowing the best time to post on LinkedIn can give your content an extra boost. Early mornings and lunchtime on weekdays are often when engagement peaks, but the timing may vary based on your audience.

Use Active Voice

Writing in active voice makes your content more engaging. Passive voice, on the other hand, can make your writing sound dull. For example, instead of saying, "I loved to write stories as a child," say, "I loved writing stories as a child." Active voice energizes your writing and helps your message come across with more impact.

Keep It Short and Sweet

On LinkedIn, less is often more. While it’s tempting to provide tons of value, long-winded posts can actually harm your engagement. Posts between 900 to 1,200 characters tend to perform best. Social media users prefer quick, bite-sized content, so save your in-depth guides for your blog or newsletter.

Know Your Purpose

Always ask yourself: "What’s in it for the reader?" Define the purpose of your post before you write it. Does it provide valuable insight, inspire action, or share a story your audience can relate to? Aligning your content with a clear goal keeps your posts focused and relevant, which is key to a solid LinkedIn content marketing strategy.

The New Rules of LinkedIn

In today’s LinkedIn landscape, personal branding, interactive content, and smart automation are essential. Draftly helps users stay on top of their LinkedIn game by automating posts while ensuring authenticity. With Draftly, you can create posts that don’t feel generic but instead resonate with your audience on a personal level.

Your LinkedIn Success Blueprint

To craft LinkedIn posts that connect, grab attention with a captivating hook, keep it short and engaging, and provide value. Consistency is key, and tools like Draftly make it easier to stay on track. By combining these strategies, you’ll elevate your LinkedIn presence and build lasting professional relationships.

Conclusion

To write LinkedIn posts that people will actually read, focus on grabbing attention with a strong hook, keeping your content concise, and offering value through actionable tips. Consistency in posting and using visual elements are also essential strategies. As you work to build your LinkedIn profile, keep in mind that sharing high-quality, engaging posts is key to enhancing your professional presence.

Finally, leveraging tools like Draftly can help you create and schedule content efficiently while ensuring it remains personal and impactful. By following these tips and tricks, you’ll not only increase your post's visibility but also build stronger connections with your network.